IBM SPSS Predictive Analytics software helps organisations predict future events and proactively act upon that insight to drive better business outcomes. By applying predictive analytics solutions to data you already have, your organisation can uncover unexpected patterns and associations and develop models to guide front-line interactions. This means you can prevent high-value customers from leaving, sell additional services to current customers, develop successful products more efficiently, or identify and minimize fraud and risk.

This solution set offers a mature platform for the creation of trusted enterprise-wide information assets – a platform that supports data governance, metadata management, data lineage, meaningful business language, data quality, flexible design and high-performance data access, with user interfaces that empower information consumers.

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